INSIGHTS BY CATEGORY

There’s a question that keeps coming up when I talk to engineering directors and HR leads about coaching for their mid-career women: “Can you prove it works?” Fair question. Here’s …

The UK has spent years getting more women into engineering, and it’s working: more are entering than ever. But the profession keeps losing them. 57% of women leave the engineering …

Hi, my name is Sally Purdie, and I’m a coach. That sentence took me longer to write than it should have. For 20 years, I’ve introduced myself as an engineer …

Neuroscience has shown that the human mind is a story-processor not a logic one. Cultures, beliefs, values and emotions are shaped by the stories we tell ourselves and others. Often, …

I use AI. Every day. For writing, for research, for stress-testing my own thinking. I’m not going to pretend it isn’t useful – it is. If you want to brainstorm …