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Does coaching actually work? What the Evidence Says
The Takeaway Three peer-reviewed studies point to a clear conclusion: coaching produces measurable improvements in leadership, behaviour and personal outcomes. The evidence isn’t perfect—but for women in STEM, it’s stronger …
The 3% Deep Dive
Three percent. That’s the proportion of women who cite caring responsibilities as their primary reason for leaving STEM. I know it’s wrong. Not just because of the research — but …
Why coaching is a retention strategy, not a development perk
There’s a question that keeps coming up when I talk to engineering directors and HR leads about coaching for their mid-career women: “Can you prove it works?” Fair question. Here’s …
Why experienced women leave engineering — and what it costs
The UK has spent years getting more women into engineering, and it’s working: more are entering than ever. But the profession keeps losing them. 57% of women leave the engineering …
I’m Sally Purdie, and I’m a coach
Hi, my name is Sally Purdie, and I’m a coach. That sentence took me longer to write than it should have. For 20 years, I’ve introduced myself as an engineer …
Why stories matter
Neuroscience has shown that the human mind is a story-processor not a logic one. Cultures, beliefs, values and emotions are shaped by the stories we tell ourselves and others. Often, …
