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Does coaching actually work? What the Evidence Says
The Takeaway Three peer-reviewed studies point to a clear conclusion: coaching produces measurable improvements in leadership, behaviour and personal outcomes. The evidence isn’t perfect—but for women in STEM, it’s stronger…
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The 3% Deep Dive
Three percent. That’s the proportion of women who cite caring responsibilities as their primary reason for leaving STEM. I know it’s wrong. Not just because of the research — but…
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Why coaching is a retention strategy, not a development perk
There’s a question that keeps coming up when I talk to engineering directors and HR leads about coaching for their mid-career women: “Can you prove it works?” Fair question. Here’s…
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Why experienced women leave engineering — and what it costs
The UK has spent years getting more women into engineering, and it’s working: more are entering than ever. But the profession keeps losing them. 57% of women leave the engineering…
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I’m Sally Purdie, and I’m a coach
Hi, my name is Sally Purdie, and I’m a coach. That sentence took me longer to write than it should have. For 20 years, I’ve introduced myself as an engineer…
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AI can’t hear what you’re not saying
I use AI. Every day. For writing, for research, for stress-testing my own thinking. I’m not going to pretend it isn’t useful – it is. If you want to brainstorm…